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Marketing Action Plan

Designed to get rubber on the road and pass on the mumbo-jumbo, Piksoul's Marketing Action Plan process distils the knowledge already existing in your organisation. Our who, why, what, how and when approach provides a framework for adding in details where necessary to ensure a well considered, logically sound marketing action plan packed with creativity and fore-thought.

A Plan for Marketing Action

Move quickly from marketing theory into actionable items to get rubber on the road quickly. Of course you should stay abreast of the latest trends and techniques, but not to the detriment of actual marketing activity. Below are some concepts which are relevant to the process:

Research (Who)

  • Target Market
  • Timing
  • Competition
  • Market Trends & Developments
  • Consumer Motivations
  • Customer Life Cycle
  • Risk

Strategy (Why)

  • Brand
  • Goals
  • Measuring Success

Planning - The 4 P’s (What)

  • Product
  • Price
  • Place
  • Promotion

The Buying Experience – The 5th P (How)

  • Word of Mouth
  • Reputation
  • Reviews and Recommendations

Action (When)

  • External Action
  • Campaigns
  • Budget
  • Tasks
  • Internal Action
  • Managing The Customer experience

Find out more

Contact us for more information about your marketing action plan, to request a brochure or to set up a meeting.