Google Plus Business Pages
For location based searches and especially searches from mobile devices, Google will present their own Google Plus Business Pages in preference to others.
Optimised Google Plus Business pages (Google+) are given priority no doubt about it. They form an excellent sources of direct information in the search results page and validate your site as a trusted source of information.
An optimised Google Plus Business Pages work even better
It's free to get listed on Google, but spending the effort to optimise a Google Plus Business Page will make the listing work more effectively, with the listing showing up in many keyword searches in addition to your business name search. It's another cog in your search strategy and vital for location based businesses.
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