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Case Study - Abel Group

Overview

Abel Patios specialise in all types of Stratco outdoor patios, gazebos and pergolas, as well as a Custom Patio Range. They have been building outdoor & Stratco patios for over 10 years. Piksoul was engaged to re-design a tired website relying on old technologies (Flash) which was difficult to edit and performing poorly in search results.

Challenges

Search engine optimisation was a key for this project in a very competitive industry. A refresh of the company's branding also formed a significant part of the project, the strong association with major suppliers a key feature of the site re-develoment.

Solution

Piksoul took the challenge of rebranding the company and set about creating a new site with a highly search optimised structure. Attention was paid to the sales funels for the site, ensuring to balance  conversion goals while maintaining a friendly look and focussing on the lifestyle benefits of outdoor living.