Brand Strategy

A brand strategy is the starting point of planning. It's not the beginning or the end of anything but needs to be considered with every decision. It is the scent of your business in the marketplace, what make your business attractive or repulsive and plays a big role in the purchasing decisions both in your existing and those you consider potential customers.

Brand Strategy Requirements 

  1. A clearly articulated business strategy
  2. Customer insights and understanding of evolving business economics.
  3. Determine the role and relevance of branding for your business

Brand Strategy Process

A brief overview of some of the concepts we undertake during our brand strategy process:

  1. Goals
  2. Stakeholder analysis
  3. Customer needs
  4. Brand vision
  5. Brand promise
  6. Brand positioning
  7. Brand personality
  8. Brand story
  9. Identity system
  10. Customer experience design